OK, so maybe not so much the rise of participation rates.
But we have certainly been seeing the fall of equity indexed annuity (EIA)
participation rates.
So why are they falling? Do the insurance carriers merely
want to increase their profit margins? Are they getting greedy in this
tremendous EIA market?
Believe it or not, the answer is no.
The real answer as to why participation rates are coming
down is, for the most part, twofold. It has to do with interest rates and
the price of S&P call options.
As for the former, interest rates are low, lower
than they've been in a long time. With lower rates comes a greater
percentage of EIA premium dollars that carriers have to allocate towards the
purchase of investment grade bonds which cover the principal guarantee. As
such, a smaller portion of the premium is left over to purchase the S&P call
options. The result: lower participation rates.
The price of the options also plays a role in the
participation rates. With higher prices, fewer options per premium dollar
can be purchased. But what exactly increases option prices? Greater stock
market volatility and greater demand for the options increases the prices,
and both of these forces are bidding up the prices in today's environment.
So are EIA's losing their attractiveness? I think not. Participation
rates that were once 80% and now 70% isn't terribly alarming to me. If the
S&P 500 increases 20% in a given year, clients would now earn 14% instead of
16%. Are clients going to be upset at earning 14% with no risk to their
principal? If the participation rate was even as low as 50%, God bless!
They'd still be making 10%! That is a fantastic interest rate on a fully
guaranteed product.