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Date
Mr. and Mrs. Client
Address
Home town, USA Zip
Dear [Client]:
Most investors know that the stock market can be volatile. There are highs
and lows and times of uncertainty. The stock market will fluctuate, but
historically the overall direction has been upward. Although past
performance is not necessarily an indication of future results, there have
been some impressive returns in the stock market in the past.
Some investors may be concerned about the current market conditions. The
apparent volatility of the market is reported to us on a daily basis by the
news media in need of a story. Realize that the market will fluctuate. You
can expect to see occasional and recurring declines in value; they are as
normal as the gains you may have experienced.
Remember that it is time in the market, not timing the market, that is
important. Giving your investment time in the market is vital because it
reduces the risk of immediate and short-term fluctuations; when you invest
short-term, the odds will be against you. I don't believe in talking "bear"
or "bull" when it comes to helping you invest for your long-term needs. Just
remember why you made your long-term investments and keep focused on those
financial goals. Stay tuned to your investment strategy through the ups and
downs in the market and look at the declines as potential opportunities to
add to your investments.
Please call with any questions regarding your investments. I would be happy
to meet with you to review your current financial situation, you financial
goals, and assist you with future strategies to help you achieve those
goals.
Sincerely,
[Your Name], [Title]
[Institution] |
